Famed for being the first city in the world to see the Sun, Gisborne Tairāwhiti / East Coast region is one of New Zealand's unspoilt taongas. Renowned for its laid back culture, world class white sand surf beaches, fishing, wineries and as a strong centre for horticulture, and agriculture. The high sunshine hours and availability of fertile soils, means the Gisborne district is attracting investment from those keen to capitalise on the early season crops and soils. Gisborne horticulture includes grapes, apples, kiwifruit, passionfruit and blueberries, and citrus.

The regions other strengths include farming, forestry and fishing. With its own sheltered river port Gisborne hosts ships, cruise ships and fishing vessels enabling it to provide a vital trade link. Steeped in Maori history and culture, this idyllic community offers plenty of unique attractions and adventures for the outdoor enthusiast - from vineyard tours, Stingray feeding at Tatapouri, Eco-glamping at Manutuke to exploring the stunning coastal vistas on the local railway bike rides, or exploring the remote and beautiful East Cape. There is plenty for everyone to enjoy in Tairāwhiti.